In developmentMy part: the AI backendAI, crawling, queues

SEO Maker

AI-powered SEO intelligence

SEO Maker: Grounded AI pipelineSEO Maker: One finding, explained

The problem

Ever wondered why a site isn’t getting the search visibility it deserves, when the problems are buried across hundreds of pages?

The product

SEO Maker is an AI-powered SEO intelligence platform that understands a website, finds the optimisation opportunities that matter, and recommends fixes based on real page data and business context.

A crawling layer discovers and extracts pages, a processing pipeline analyses structure and SEO signals, and a rule engine with site context decides which findings matter. AI then explains issues and helps prioritise fixes, grounded in what was actually measured.

Inside the product

SEO Maker: Grounded AI pipeline
01 / 04Grounded AI pipeline

Deterministic checks find the facts. The AI only explains and prioritises them, working from an evidence pack.

Full size

Redesigned interface screens, shown with sample data.

Key capabilities

  • Website crawling and page data extraction
  • Page intelligence and structured SEO analysis
  • Background processing for long-running jobs
  • SEO rule evaluation with site-context awareness
  • AI recommendations grounded in real page data

How it flows

  1. 01Crawl
  2. 02Store
  3. 03Check with rules
  4. 04Explain with AI
  5. 05Re-crawl

Tech stack

App, APIsNext.jsTypeScript
CrawlingCrawlee
QueuesBullMQRedis
AILLM integrationsStructured outputsSite context
AnalysisSEO rule enginePage intelligence
Read the case study GitHub
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